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MAD SOMETIMES: A HORROR PUBLICATION
ABOUT
This issue of Mad Sometimes is focused on the contemporary popularization of Art Horror, a sub-genre of film that relies on tension and atmosphere to captivate and horrify the viewer. The goal of this publication is to represent these films in a static medium and give insight into their creation and purpose.
STRATEGY
Selecting a strict color palette unified film stills into a cohesive publication that is representative of the themes these films explore. Spreads adhere to a grid that is consistent throughout.
TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
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